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Kinga Edwards
|Approval process , Best practices

Social Media Optimization: Checklists and Good Practices

Is there a way you can increase your social media presence and improve results almost overnight? Although there is no magic wand for this, there is another way – social media optimization can put an end to your struggles.

This blog post will discuss social media optimization methods to help you reach more people and engage with them more effectively. By following these tips, you can develop a social media strategy that works for your brand and allows you to achieve your marketing goals.

What is social media optimization?

Social media optimization is the use of a variety of techniques to improve the visibility and reach of content published on social media platforms. Social media optimization involves optimizing content for better visibility on social networks, using promoted posts ads to grow reach, and crafting a strategy with focus on boosting your metrics.

Some common social media optimization tactics include optimizing your profile and/or pages for search engines, regularly sharing content that is selectively targeted to specific audiences, using relevant keywords and hashtags in your posts, plus participating in relevant discussions and communities. Overall, the goal of social media optimization is to increase traffic to your content so that you can better engage with your target audience.

Why should brands work on social media optimization?

#1 Better engagement

When a brand’s social media content is optimized for visibility and reach, it becomes easier for people to discover and interact with. This can lead to better engagement rates and more opportunities to connect with potential customers.

It goes without saying that with better engagement comes the potential for increased sales and conversions too.

#2 Improved brand awareness

Social media optimization can also help improve brand awareness. By increasing the visibility of consistent content and reaching more people, you give people the chance to learn about your brand and what you have to offer. And, if your profiles are well optimized, this enhanced exposure can lead to more website visits, customers, and deals down the line. Don’t forget that you need to produce quality content on social media to achieve this.

#3 Consistent strategy

When you have a social media optimization strategy in place, it becomes much easier to create and publish content that is aligned with your overall marketing goals. This can help to improve the effectiveness of your social media campaigns and give you greater return on investment (ROI), meaning better results in turn.

Social media optimization: before you start

Now that we’ve covered what social media optimization is and why brands should work on it, let’s take a look at how you can go about setting up an optimization strategy for your business. But before we jump into that, it’s important to first audit your social media profiles and pages.

A very small audit will help you identify any areas where your social media presence could be improved, as well as give you a better understanding of what tactics are currently working for you. In order to conduct an audit, ask yourself the following questions:

Once you have a good understanding of where your social media presence could be improved, you can begin to put together a social media optimization strategy that will help you achieve your marketing goals.

In the next section, we’ll take a look at some of the most common social media optimization techniques in the form of our original framework. You can use this to improve visibility and reach for your brand.

Social media optimization framework

We have developed a framework that can be used to create a social media optimization plan tailored to your specific needs.

Performance social media optimization

What is it?

Performance social media optimization is an umbrella term that encompasses everything we’ll discuss below. You need to take a look at your entire social media strategy and mark the boxes that need optimizing in this step.

Why is it important?

When running a social media presence, you’re aiming for the best possible performance. Ensuring that each element has the greatest chance of being seen by as many people as possible and that it engages and intrigues those who see it are key to success here. 

Performance social media optimization requires a deep understanding of how each social media platform works, as well as what makes people click on or share content. This is an ever-changing process, since new algorithms and features are introduced on a regular basis. But with careful planning and execution, it can be an extremely effective way to reach a large audience with your message.

What does it include?

Pretty much everything. 

Performance social media optimization resembles an audit during which you simply check if everything is in order.

Kontentip: You can generate some reports from Kontentino that could be used in a further performance social media optimization audit. 

Search social media optimization

What is it?

Search social media optimization is focused on making your company’s social media profiles as visible and searchable as possible. 

Why is it important?

Simply put, the better optimized your profile is for social search engines, the more likely it is that people will find and connect with you. This means that more people will see your profile and be likely to follow you or interact with your content. From here, you are very close to converting them.

What does it include?

Kontentip: use tools like Keyword Planner, Ahrefs, or Answer The Public to identify phrases and keywords for you to use or tools like Serpple keyword rank tracker to get accurate keyword rank tracking details.

Content social media optimization

In the context of social media, content optimization is the process of tweaking content to make it more appealing to social media users and more consistent across all of the social media profiles that you run.

Why is it important? 

Content optimization can help to improve click-through rates, organic search rankings, and social engagement metrics. By following the best practices for content optimization, businesses can make sure that their social media profiles are as effective as possible in reaching their target audiences.

Your business’s professional image can also be affected by this. You could confuse potential clients or irritate existing customers if your social media profiles lack coherent content. 

In order to optimize content on social media, there are five factors that should be considered.

#1 Communication lines optimization

This step is to check the state of your social media communication lines. 

To do so, you should:

#2 Particular social media post optimization

Sometimes it takes just a single post to gain a new customer for life. Therefore, you should pay extra attention to how your posts look and perform. 

Do this by:

#3 Links optimization

Links are an important part of your social media optimization strategy. In many cases, you want your social media presence to drive traffic to your website, landing page, online store, or blog.

This is why you regularly need to:

Otherwise, you may be missing out on quite a huge amount of traffic that could be going your way.

#4 Products social media optimization

This applies to e-commerce businesses using social media In particular. Social media profiles are used as a driving force for boosting sales of their products. 

Therefore, it’s important to:

#5 Hashtags social media optimization

Hashtags can be a useful method for generating exposure if used correctly. What can be done to ensure they are utilized effectively within social media optimization strategies?

Here’s your key to social media optimization

You can guarantee searchability, visibility, and engagement on social media with well-curated, up-to-date, and valuable content. Use our short checklists every couple of weeks to examine how you’re doing and what else needs to be optimized. As social media is a dynamic medium, optimizing your social media account is a continuous process rather than a one-time event. Best of luck!

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Kinga Edwards

Kinga Edwards

Owner & Creative Director at Brainy Bees. She believes that insights are everywhere!