A client opening a monthly report doesn’t think much about which tool generated it, unless that tool’s own branding is sitting right at the top of the page. When it’s yours instead, the report reads as something your agency produced, not something a piece of software spat out on your behalf. That difference is small on paper and surprisingly large in how a retainer feels to a client renewing it.
What “branded” actually means for a report
Three things, in order of how much they matter: your logo and colors on the report itself, the vendor’s own branding removed entirely (not just added to, replaced), and ideally a custom domain if the report lives on a shareable link rather than a static PDF. A report with your logo pasted next to a big “Powered by [Vendor]” footer is only halfway there.
Real pricing for report-specific tools
| Tool | Entry price | What’s included | The catch |
|---|---|---|---|
| AgencyAnalytics | $20/month per client (billed annually) | Full white-labeling on every plan: logo, colors, custom domain and email, client portal | Price scales directly with client count since it’s billed per client. |
| DashThis | $44/month (Individual, 3 dashboards) | Full white-labeling on every tier: logo, custom domain, branded email sender, vendor branding removed | Dashboard count is capped by tier, and you’ll outgrow the cheapest plan around 3-4 active clients. |
| Whatagraph | From €699/month (Max plan) | Custom branding, theme templates, automated branded email delivery | Priced for larger operations. The cheapest plan is well above what a small agency typically needs to spend on reporting alone. |
AgencyAnalytics
At $20 per client per month, AgencyAnalytics is priced specifically around the agency model: it scales with how many clients you’re reporting on rather than locking features behind a higher flat tier. White-labeling (logo, color scheme, custom domain, custom email) is included from the start, not reserved for a pricier plan.
The catch: because it’s priced per client, the total cost tracks your client count directly. That’s predictable, but it means a report tool for 15 clients costs meaningfully more than one for 3, even though the per-client rate itself doesn’t change.
DashThis
DashThis’s cheapest plan is a flat $44/month, covering 3 dashboards and 15 data sources. Full white-labeling comes included even at that entry tier: logo, custom domain, a branded email sender, and DashThis’s own branding removed from the client-facing side entirely.
The catch: 3 dashboards is a real limit, not a soft one. An agency reporting for more than 3-4 clients will need the next tier up fairly quickly.
Whatagraph
Whatagraph positions itself for teams with heavier, more complex reporting needs, and the pricing reflects that: plans start around €699/month, well above the other two tools here. Custom branding and themed templates come standard.
The catch: for a small agency mainly wanting clean, branded monthly reports, this is priced for a different scale of operation. Worth considering once you’re managing reporting complexity that the cheaper tools can’t handle, not before.
Building your first branded report, roughly
Pick a tool sized to your current client count rather than your hoped-for one. Connect the platforms you actually report on. Upload your logo and set your brand color before you touch a single report template, since retrofitting branding onto reports you’ve already sent looks inconsistent. Build one template, use it for every client, and only customize the data inside it, not the layout each time. A consistent-looking report sent every month builds more trust than an occasional, more elaborate one.
Why the small stuff matters more than it seems
A report that arrives on the same day every month, in the same format, with the same three metrics up top, builds a kind of trust that a more impressive but inconsistent report doesn’t. Clients start to expect it, and expecting something builds the sense that the relationship is stable and well-run, which matters more to retention than most agencies give it credit for.
The reverse is also true. A report that’s beautifully designed once and then late, or missing, or reformatted from scratch the following month, reads as disorganization no matter how good any single report looked. If you’re choosing a reporting tool, weight consistency and ease of repeating the process at least as heavily as how polished the first report looks.
What to actually put in a report, beyond the logo
Branding gets a report opened. What’s inside it is what gets it read. Keep the actual content short: the two or three numbers that matter for that specific client’s goals, a plain-language sentence on what changed and why, and one clear next step or recommendation. A report stuffed with every available metric reads as effort, not insight, and most clients skim it looking for the same three or four numbers every time anyway.
Where Kontentino’s reporting fits
Kontentino’s Analytics add-on gives you post performance tracking, page performance history, competitor comparisons, and PDF or CSV export, but it isn’t white-labeled. There’s no custom branding or domain option on the reports themselves. If branded reporting specifically is what you need, one of the three tools above is a better direct fit than trying to make Kontentino’s export function look like something it isn’t.
What Kontentino does well is the step before reporting: getting content approved quickly so there’s actually good, on-time content to report on in the first place. If your reporting is solid but your approval process is the slow part, that’s where we’d rather be useful to you.
Want to see the approval side, reporting gaps included? Try it free for 14 days, no credit card needed, or book a demoand we’ll be upfront about what we do and don’t cover.
FAQ: branded client reports for agencies
What makes a social media report “branded” or “white-label”?
Your logo and colors on the report, the vendor’s own branding fully removed rather than just added alongside yours, and ideally a custom domain if it’s delivered as a link. A report with your logo next to the vendor’s name isn’t fully branded.
What’s the cheapest branded reporting tool for agencies?
AgencyAnalytics at $20 per client per month includes full white-labeling on every plan, making it the most affordable option that scales cleanly with client count. DashThis starts at $44/month flat for a small number of dashboards.
Does Kontentino offer branded or white-label reports?
No. Kontentino’s Analytics add-on exports data as PDF or CSV but doesn’t include custom branding, logo, or domain options. Agencies specifically needing white-labeled reports should look at a dedicated reporting tool instead.
How often should agencies send clients branded reports?
Monthly is standard for most retainers, with a shorter weekly or biweekly update for clients running active campaigns who want to see progress more often. Consistency in format and timing matters more than frequency alone.
What should be included in a client report besides the branding?
Two or three metrics tied directly to that client’s actual goals, a plain-language explanation of what changed, and one clear next step. More data isn’t automatically more useful if the client can’t quickly find what matters to them.
Get the approval side right first
A great report on content that took two weeks to get approved doesn’t fix the real problem. Try Kontentino free for 14 days, no credit card required, or book a demo and we’ll show you where the actual bottleneck usually is.
