Social media tool costs for agencies don’t grow linearly; they jump. At 10 clients, monthly tool costs range from about $53 (Metricool) through €109 (Kontentino) to nearly $2,000 (per-seat enterprise suites), for teams doing broadly the same job. The difference is the pricing model: per-brand, per-seat, and per-channel structures all contain a built-in growth penalty that flat plans don’t. Here’s the math at 10, 15, and 20 clients, with every figure verified against public pricing pages in August 2027.
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